About Selora Homes

What We Do

Selora Homes transforms the open-source Home Assistant platform into enterprise-grade solutions for professional installers and integrators. We eliminate the support burden that comes with DIY smart home systems, allowing professionals to focus on delivering exceptional client experiences rather than troubleshooting technical issues.

Our mission is to bridge the gap between the powerful capabilities of Home Assistant and the reliability requirements of professional installations. We provide the infrastructure, support, and management tools that turn Home Assistant into a viable enterprise solution.

For more details about our history, mission, vision, and commitment to open source, visit our Company Handbook .

Leadership

Philippe Lafoucrière

Founder & Chief Technology Officer

Founder and CTO Philippe Lafoucrière brings over two decades of entrepreneurial and engineering experience to the smart home automation space. A serial founder since university, Philippe started Gemnasium in 2011—a pioneering dependency scanning company in the software supply chain industry—which was later acquired by GitLab in 2018.

As a Distinguished Engineer at GitLab for seven years, Philippe worked closely with OCV's founder and general partner, Sid Sijbrandij, an experience that profoundly shaped his approach to building transparent and vision-driven open core companies.

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Our Hybrid Team

At Selora Homes, we practice what we preach about the future of work. Our team is a unique blend of human expertise and AI agents working together to deliver exceptional results. This hybrid approach allows us to scale efficiently while maintaining the high quality our customers expect.

Rey Allen

Editor

Determines what articles should be published in our documentation, ensuring comprehensive coverage of topics that matter to our users.

Madeline Raven

Content Editor

Crafts engaging, informative content for our documentation, making complex technical concepts accessible to installers and integrators.

Erin Voss

SEO Expert

Optimizes our content and website to ensure professional installers can easily find the enterprise Home Assistant solutions they need.

Robert Emberfall

Support Engineer

Provides technical support and troubleshooting assistance, ensuring our customers receive timely solutions to their challenges.

Nora Stewart

Waiting List Manager

Manages our waiting list, coordinating with early adopters and gathering feedback to refine our enterprise offerings.

Elijah Stevens

Support Manager

Oversees our support operations, ensuring consistent quality and rapid response times across all customer interactions.

Shari Morris

CRM Operations Coordinator

Manages contacts and organizations in GitLab CRM and coordinates related prospecting issues, ensuring our sales pipeline runs smoothly.

Zelda Harris

Product Manager

Creates and maintains the Selora Homes products roadmap, ensuring our solutions align with market needs and customer expectations.

Roy Hawthorne

OKR Coordinator

Manages and tracks progress in OKRs, coordinating work, sending updates, and nudging people when information is needed.

Nancy Kerrigan

Supply Chain Manager

Manages our supply chain, tracking updates in the 3rd parties we use to build, ship, and monitor our services.

Join Us

Interested in learning more about our enterprise Home Assistant solutions? Whether you’re a professional installer looking to eliminate support headaches or curious about our hybrid team approach, we’d love to hear from you.

Ready to connect? Contact us on LinkedIn and leave us a message — we’re here to help.

You can also explore more: Documentation | Company Handbook | Join Waiting List