Selora Homes Expands to Los Angeles: Smart Home Installation Comes to Southern California
After a successful launch in the Bay Area, Selora Homes brings professionally installed and managed Home Assistant systems to Los Angeles, and we're looking for installers to join us.
From the Bay Area to Los Angeles
We’re thrilled to announce that Selora Homes is expanding to Los Angeles.
Since launching in San Francisco last year, we’ve been helping Bay Area homeowners get professionally installed and managed Home Assistant systems, delivering the reliability of proprietary smart home platforms at a fraction of the cost. The response has been incredible, and it validated what we’ve believed from the start: homeowners want smart homes that just work, without the six-figure price tag or the DIY headaches.
Los Angeles is the natural next step. The market is massive, the demand is real, and we’re ready.
What Makes Selora Different
We’re not just another installer. We take complete ownership of your Home Assistant experience, from design through ongoing support, so you get the benefits of open-source flexibility with the reliability you’d expect from a premium system.
Professional Installation, Consistent Quality
Every Selora installation follows the same rigorous standards. Our certified installers handle hardware selection, network optimization, device integration, and custom automations, all designed around how you actually live. Whether you’re starting fresh or integrating existing devices, we ensure everything works together seamlessly.
Proactive Managed Support
We don’t wait for things to break. Our team monitors your system’s health remotely, applies updates automatically, and resolves issues proactively, often before you notice them. When you do need help, we’re there. No more debugging Zigbee networks at 10pm or searching forums for answers.
Open Ecosystem, No Lock-In
Because we build on Home Assistant, you’re never trapped. Add any device you want. Switch providers if you choose. Your system, your data, your choice. We believe the best way to earn your loyalty is to never require it.
Predictable Pricing
No surprise bills. No nickel-and-diming for basic support. Our pricing is straightforward, and you’ll know exactly what you’re paying before we start.
What We Support
Selora works with the devices and protocols that make sense for your home:
- Lighting,Lutron, Philips Hue, and smart switches that don’t require neutral wires
- Climate,Ecobee, Nest, and advanced multi-zone HVAC control
- Security,Cameras, motion sensors, and smart locks from major brands
- Protocols,Zigbee, Z-Wave, Thread, Matter, and WiFi devices
- Voice Control,Apple HomeKit, Amazon Alexa, and Google Home integration
Already have devices? We’ll integrate what you have and recommend upgrades only where they’ll actually improve your experience. Search for your brand to see if it’s supported.
Why Los Angeles?
Southern California is one of the largest residential markets in the country, with an incredibly diverse housing stock, from mid-century modern homes in the Hills to new construction in the Valley, from beachside condos to sprawling estates in Pasadena. Every one of them can benefit from smart home automation.
The SoCal lifestyle is a natural fit. Indoor-outdoor living, energy management in a climate that demands it, whole-home entertainment, motorized shades to handle that relentless sun, these aren’t luxuries here, they’re how people live. And homeowners are increasingly looking for systems that handle all of it together, not a patchwork of apps and remotes.
We’ve also seen growing demand for motorized shades, advanced climate control, and whole-home audio, categories where Home Assistant excels but where professional installation makes the difference between a system that delights and one that frustrates.
Our proven model from the Bay Area gives us confidence to bring the same quality and reliability to LA. And with a strong local base of electricians, low-voltage technicians, and shade specialists, we have the right partners to make it happen.
How It Works
- Consultation,The Selora team learns about your home, your goals, and your existing devices.
- Design & Configuration,We design a system architecture that fits your needs and configure your Home Assistant hub.
- Professional Installation,A local certified installer handles the physical installation and wiring.
- Ongoing Support,Selora monitors, updates, and maintains your system so it just works.
Ready to Get Started?
We’re now booking consultations for homeowners across the Los Angeles area, including the Westside, the Valley, Pasadena, South Bay, and beyond.
Register now and prepare your project
Join Our LA Installer Network
We’re building our Los Angeles installer network, and we’re looking for:
- Electricians
- Low-voltage technicians
- Motorized shade specialists
How We Work Together
There’s a clear split between what Selora handles and what you handle:
Selora takes care of:
- Customer consultation and project scoping
- System design and Home Assistant hub configuration
- Remote monitoring and ongoing support
- Software updates and troubleshooting
You take care of:
- Physical installation and wiring of devices
It’s a straightforward partnership. You focus on what you do best, skilled installation work, while we handle the technology, the customer relationship, and the support.
What You Get
- A growing customer pipeline,We bring you LA homeowners ready to install
- Training and certification,We get you up to speed on our standards and processes
- Technical support from the Selora team,You’re never on your own with a tricky install
If you’re an electrician, low-voltage tech, or shade specialist in the Los Angeles area and want to grow your business with smart home installation, we’d love to hear from you.