Selora Homes Launches in San Francisco: Professional Smart Home Installation, Without the Premium Price Tag
We're bringing professionally installed and managed Home Assistant systems to the Bay Area—giving you the reliability of proprietary systems at a fraction of the cost.
The Gap in Smart Home Today
There’s a frustrating divide in home automation. On one side, you have DIY platforms like Home Assistant —incredibly powerful, endlessly customizable, but requiring serious technical expertise to set up and maintain. On the other, proprietary systems that work reliably but cost $50,000+ and lock you into a single vendor’s ecosystem for years.
Neither option works for most homeowners. You want a smart home that just works—without becoming a full-time hobby or a six-figure investment.
That’s why we built Selora Homes.
What Makes Selora Different
We’re not just another installer. We take complete ownership of your Home Assistant experience—from design through ongoing support—so you get the benefits of open-source flexibility with the reliability you’d expect from a premium system.
Professional Installation, Consistent Quality
Every Selora installation follows the same rigorous standards. Our certified installers handle hardware selection, network optimization, device integration, and custom automations—all designed around how you actually live. Whether you’re starting fresh or integrating existing devices, we ensure everything works together seamlessly.
Proactive Managed Support
We don’t wait for things to break. Our team monitors your system’s health remotely, applies updates automatically, and resolves issues proactively—often before you notice them. When you do need help, we’re there. No more debugging Zigbee networks at 10pm or searching forums for answers.
Open Ecosystem, No Lock-In
Because we build on Home Assistant, you’re never trapped. Add any device you want. Switch providers if you choose. Your system, your data, your choice. We believe the best way to earn your loyalty is to never require it.
Predictable Pricing
No surprise bills. No nickel-and-diming for basic support. Our pricing is straightforward—you’ll know exactly what you’re paying before we start.
What We Support
Selora works with the devices and protocols that make sense for your home:
- Lighting — Lutron, Philips Hue, and smart switches that don’t require neutral wires
- Climate — Ecobee, Nest, and advanced multi-zone HVAC control
- Security — Cameras, motion sensors, and smart locks from major brands
- Protocols — Zigbee, Z-Wave, Thread, Matter, and WiFi devices
- Voice Control — Apple HomeKit, Amazon Alexa, and Google Home integration
Already have devices? We’ll integrate what you have and recommend upgrades only where they’ll actually improve your experience.
Why San Francisco First?
The Bay Area is full of homeowners who understand what Home Assistant can do—but don’t have time to become home automation experts. You have demanding careers, families, and better things to do on Sunday afternoons than troubleshoot mesh networks.
We’re starting here because this community values open source, interoperability, and doing things the right way. We want to build Selora alongside customers who care about those same things.
How It Works
- Consultation — We learn about your home, your goals, and your existing devices.
- Design — We create a system architecture that fits your needs and budget.
- Installation — Our local installers handle the setup, professionally and efficiently.
- Ongoing Support — We monitor, update, and maintain your system so it just works.
Ready to Get Started?
We’re now booking consultations for homeowners in San Francisco, the Peninsula, South Bay, and East Bay.
Register now and prepare your project
We’re Growing—Join Our Installer Network
Selora Homes is expanding quickly, and we’re looking for experienced electricians, smart home installers, and low-voltage technicians to join our network across the Bay Area.
If you’re passionate about home automation and want to work with cutting-edge open-source technology while we handle customer acquisition and support infrastructure, we’d love to hear from you.
What we offer:
- Steady stream of qualified leads
- Technical training and certification on Home Assistant
- Back-office support so you can focus on installations
- Revenue sharing